griggs95
New member
sholxgt said:I'm waiting for Ford to have a glut of F150's on lots. They are literally $20k overpriced. You can spec a F250 Superduty 6.2 for less than an F150 before rebates.
Most automakers produce a full line of vehicles. Most offer SUV's, small cars, larger cars, and sometimes trucks. The reason is because a lot of families stick with one brand at a time and, if the brand doesn't offer what they currently need, the family could jump ship as a whole. Here's a fictitious example of what will happen when Ford drops cars. Meet the Smith family. John and Lisa have two kids. Sara (15) and Bobby 10.
John and Lisa both drive Fords. Lisa has an Explorer/Edge/Flex and John has a Fusion/Taurus/MKZ. John drives cars because he drives 30k per year and likes the efficiency and driving style of a car. It's time for John to replace his Ford car, but alas...Ford doesn't make cars. He considers a small SUV, but decides that they just aren't for him. This sends John into a whirlwind of shopping online until, one day, his neighbor comes home in a new Camry/Accord/Malibu. He goes and test drives one and is sold.
This gives Lisa new car envy and the dealer that sold them the car treated them well. They trade in her Explorer/Edge/Flex and get a 4Runner/Pilot/Acadia. Guess what happens the next year. Sara turns 16 and has been saving her baby sitting money. They get her a Corolla/Fit/Sonic.
Ford has likely lost this family forever!
This may all sound far fetched, but most families in my neighborhood, my parents neighborhood and almost every other neighborhood in America have two cars or a car and an suv/truck in the driveway and often they are from the same brand. Toyota, Chevy, and Ford have become the size they are because of their product assortment allowing them to capture entire families. When Ford looses the car member of the family, they run the risk of loosing the other members as well.
What makes it even more likely to go that direction is that Ford products aren't that special in the marketplace. I'm a Ford guy, but realistically Toyota, Honda, GM, etc build equally good products. The last thing Ford needs is for people to venture onto the other car makers lots. A good salesman or a good deal could put them into another brand and the reliability of the vehicle could sway the entire family into the replacement brand for generations to come.
A Lot of truth to John and Lisa Smith; I think that is what will happen but to what extent? A simple survey sent out to the masses would help this BIG decision Ford just made.
With this Blending of the Ford/GM transmission (for example) there might be a much broader brush to this picture being painted. If this doesn't work out for Ford, they could just be merged or bought out by one of the other big shots. Kind of like a too big to fail kinda thing.
Regardless, the people are not liking this from what I've been seeing and I'm one of them. I think this has been in the planning for awhile now because I always see some kind of improvement in power (for example) in most models and nothing in the SHO, Fiesta ST or the Focus ST since intro. Especially with turbos, its so easy to just up it 20 hp by now. 385 hp in the SHO was no brainer by at least the 14 model year. C'mon....!